Assistant Athletic Director of Development and External Engagement

Carly oversees the Hokie Scholarship Fund and the athletic annual giving staff and operations. For the Monogram Club, Northup oversees former letter winner involvement, membership and fund-raising. As the overseer of the suites and club area of Lane Stadium and Courtside at Cassell, she helps to improve the overall atmosphere of the game-day experience and looks to identify potential opportunities, including but not limited to retention and new premium seat sales . Lastly, as lead of the external engagement team, Northup works to create memorable fan experiences and dynamic customer service initiatives. Carly received her B.S. in English and Psychology from Liberty University in 2002, and a master's in sports management and administration from West Virginia University in 2007. A native of Springfield, Virginia, Northup lives in Blacksburg.