Senior Associate Athletics Director of Development and Executive Director of the Hokie Club

Bill is the Senior Associate Athletics Director of Development and Executive Director of the Hokie Club. As the chief major gift officer for Intercollegiate Athletics, Lansden is responsible for the planning and implementation of the overall fundraising efforts from all private sources and is charged with the continued growth and evolution of the Hokie Club.Previously, Lansden spent two years as the Senior Associate AD for External Relations at the University of Alabama at Birmingham. While at UAB, he oversaw a staff of 25 in the areas of development, marketing, media relations and ticketing for the Blazers’ 18 sports. He also served as the liaison with the university’s development office. Prior to UAB, Bill spent nine years (2004-2013) as the Associate AD for Athletics Development at the University of Memphis, where he oversaw capital campaigns, the major gifts program and annual giving.Bill received a Bachelor of Arts degree in business administration from Rhodes College where he also lettered four-years in football. He also received a Master of Science degree in sports administration from Georgia State in 1993. Born and raised in Memphis, Bill lives in Blacksburg with his wife Blair, and their nine-year-old twin daughters, Madeline and Delaney